IMPORTANT – PLEASE READ OUR PRIVACY POLICY CAREFULLY BEFORE USING THIS SITE.
Eastern Tools & Equipment Website (the “Site”) owned and operated by Eastern Tools & Equipment, Inc., a California USA corporation (“we” or “us”), respects your privacy and is committed to protect the personal information that you share with us.  Generally, you can browse through our website (the “Site”) without giving us any information about yourself. When we do need your personal information to provide services that you request or when you choose to provide us with your personal information, this Policy describes how we collect and use your personal information.

Personal Information. Personal information means any information that may be used to identify an individual, including, but not limited to, a first and last name, email address, telephone number, a home, postal or other physical address, birth date, gender, occupation and such other information when needed to provide a service that you requested.

Credit Card Information Excluded.  As it is not currently possible to purchase our products via the Site, we will not ask for, nor should you volunteer your credit card information.

Use. We will not sell, lend, swap or otherwise make personal information about you or your contact information available to others for marketing, demographics or any other purpose.

Cookies. As you navigate through this site, certain anonymous information can be passively collected (that is, gathered without your actively providing the information) using various technologies, such as cookies, Internet tags or web beacons, and navigational data collection (log files, server logs, clickstream). Your internet browser automatically transmits to this site some of this anonymous information, such as the URL of the web site you just came from and the Internet Protocol (IP) address and the browser version your computer is currently using. This site may also collect anonymous information from your computer through cookies and internet tags or web beacons. You may set your browser to notify you when a cookie is sent or to refuse cookies altogether, but certain features of this Site might not work without cookies.

Opting Out. We will inform you at the point of collection when personal information is collected and we will give you the opportunity to "opt out" of receiving direct marketing or market research information. This means we assume you have given us your consent to collect and use your information in accordance with this policy unless you take affirmative action to opt out at the point of collection. Opt-out is the means by which you give us, or decline to give us, your consent to use your personal information for the purposes covered by the opt-out choice. In some cases, when applicable, we will provide you with the opportunity to "opt in". This means we will require your affirmative action to indicate your consent before we use your information for purposes other than the purpose for which it was submitted.

Cookies and Tracking Technology. A cookie is a small data file that certain Web sites write to your hard drive when you visit them. A cookie file can contain information such as a user ID that the site uses to track the pages you've visited, but the only personal information a cookie can contain is information you supply yourself. A cookie can't read data off your hard disk or read cookie files created by other sites. Our Site uses cookies to track user traffic patterns. We do this in order to determine the usefulness of our website information to our users and to see how effective our navigational structure is in helping users reach that information.

Tracking Methods. In addition to cookies, our site uses a variety of technical methods for tracking purposes, including web beacons. Web beacons are small pieces of data that are embedded in images on the pages of web sites.  We also use these technical methods to analyze the traffic patterns on our Site, such as the frequency with which our users visit various parts of our Site.

How We Use Information Collected.  We use personally identifiable information for several general purposes: to fulfill your requests for certain products and services, to keep you up to date on the latest announcements, software updates, special offers or other information we think you'd like to hear about either from us or from our business partners, and to better understand your needs and provide you with better services. We may also use your information to send you promotional materials about goods and services (including special offers and promotions) either offered by us or offered by third parties. You may opt out of receiving these communications.  In addition, we may share non-identifiable aggregate information about our users (for example, the percentage of male and female visitors to our site) with advertisers, business partners, and other third parties in an effort to customize or enhance the content and advertising on our website for our users.

Information Sharing and Disclosure.  Our Site provides you the opportunity to opt-in to receive communications from us. Further, when you receive the requested communication, you are given the

Your Ability to Review and Delete Information. You can always ask to review any personal information that we have collected from you, have us update, correct or delete this information and/or instruct us not to use this information and/or instruct us not to use this information in the future. If you wish to exercise this right, simply contact us.

Data Security. Your Personal Information is protected for your privacy and security.  We safeguard the security and confidentiality of the data you send us with physical, technical, and managerial procedures. Please be aware that, despite out best efforts, no security measures are perfect or impenetrable. While we strive to protect your Personal Information, we cannot ensure the security of the information you transmit to us, and so we urge you to take every precaution to protect your personal data when you are on the Internet.  Change your passwords often, use a combination of letters and numbers, and make sure you use a secure browser.

Changes to this Privacy Policy.  We will amend this policy from time to time. If we make any substantial changes in the way we use your personal information we will make that information available by posting a notice on this site.

If you have any questions regarding this Privacy Policy, please contact us at info@easterntools.com

Copyright © 2008 Easter Tools & Equipment, Inc., a California corporation.  All worldwide rights reserved.